YSL Beauté Launches Immersive PopUp in Paris for Loveshine Lipstick Collection
March 21, 2024 in Fashion & Style by Julian Everett
YSL Beauté is set to dazzle Paris with a grand immersive PopUp event, marking the launch of their new Loveshine lipstick collection. Upon arrival, guests will be greeted by a massive heart, leading them through various rooms adorned with installations, including the iconic “infinite mirror room,” a playful gaming area, and a delightful sweet shop. Six makeup artists will be on hand, offering makeup sessions for guests to test the latest products. In an intriguing twist, robots will take center stage to present the new product.
The event is scheduled for March 26-27, with free admission. Those in Paris during this time won’t want to miss out. For those unable to attend, YSL will release a special Snapchat feature for a virtual try-on of the lipsticks.
