John Legend's skincare brand Loved01 is marking its five-month anniversary with the opening of its first pop-up store in Los Angeles. But this isn't just any regular pop-up store — besides featuring the brand's skincare offerings, the store will host daily performances by John Legend himself, creating a unique shopping and entertainment experience for visitors.
The pop-up store is set to operate from July 21 to August 6, with John Legend scheduled to perform every day during this period. Fans of the artist and the brand will not only have the opportunity to experience the products in person, but also enjoy a live show by the Grammy Award-winning singer.
Entry to the pop-up store is priced at a symbolic $10, which will be directed towards charitable causes. This aligns with Loved01's commitment to philanthropy — a core principle that Legend has built into his brand.
The Loved01 pop-up is expected to draw in a crowd, given the unique proposition of a live performance by John Legend coupled with the opportunity to explore his skincare line. A wonderful mix of music and beauty, the pop-up store promises to offer an unforgettable experience for its visitors.
While the skincare market is saturated with celebrity brands, Loved01 has distinguished itself with a focus on simple, effective products and a commitment to giving back. The upcoming pop-up event underscores this unique positioning, combining the worlds of skincare, music, and philanthropy in a manner that is quintessentially John Legend.