Diesel's Rave: When Rain Meets Denim and the Silver Screen
Sept. 21, 2023 in Fashion & Style by Charlotte Sinclair
Real rave vibes at Diesel, folks! With a whopping 7000 partygoers dancing away for four hours before the main event even started, it was clear this wasn't your ordinary fashion show. Diesel had a lineup of DJs from around the globe dropping beats that had the crowd in a frenzy. And when Glenn Martens' Spring 2024 collection hit the runway, not even the rain could dampen the spirits. In fact, the sudden showers felt like a scheduled special effect, blending seamlessly with the show.
With the track by Senjan Jansen setting the tone, the crowd was treated to Martens' innovative techniques with denim, knitwear, and leather. The raindrops glistening on the runway pieces added a surreal touch, making every garment seem like a piece of art.
Now, if you were expecting this season's 'it-bag' from Diesel, you might be slightly disappointed. But hold that thought because Martens' footwear? Oh boy, they're the things to look out for!
And the inspirations behind the collection? A blend of cinematic magic: “Mulholland Drive”, “Fight Club”, “Spirited Away”, and “Wall-E”. Not just in abstract terms; we're talking actual prints of scenes from these films and animations on the pieces. A fashion-movie fusion? Genius!
And guess what? Post-rave, attendees didn't have to rush home. Diesel had another treat in store. They could hang out at the Scalo Farini rail yard and watch these very movies. Talk about a full-circle moment!
In short, Diesel under Martens gave us a lesson on how to mix fashion, music, and movies, all while dancing in the rain. Iconic!
