The New Era of Pucci: Fresh, Bold, and Youthful in Fall 2023 Campaign
Sept. 6, 2023 in Fashion & Style by Charlotte Sinclair
Hey fashionistas, hold onto your lattes, because Pucci is back and better than ever for Fall 2023. If you thought the iconic brand was stuck in yesteryears, you're in for a real treat.
With Camille Miceli at the creative helm, Pucci's going all out to redefine what we expect from them. And guys, they're absolutely killing it!
First off, you've got those iconic Emilio Pucci prints that you can spot a mile away—swirling, hypnotic, absolutely glam. But Miceli didn’t stop there; she brought in fresh floral prints, some equestrian-inspired headgear, and killer cuts. Oh, and let's not forget those Yeti boots—because you never know when you'll need them, right?
You know you've hit the zeitgeist when a rapper gives you a shoutout, and that's exactly what happened. Ice Spice dropped some Pucci love in her latest track Deli, rapping “Feelin' a smooch and I'm showin' my coochie, PJ to Emilio Pucci.”
Like, when did Pucci get so cool that it's being immortalized in rap lyrics? But then again, when wasn't Pucci cool? This campaign is just a reminder that the brand knows how to evolve while staying true to its fabulous roots.
So, peeps, are we digging this revamped Pucci or what? Because from where I’m sitting, the new collection has me ready to swap out my entire fall wardrobe. Seriously, does anyone wanna buy a slightly used kidney? Asking for a friend who needs Yeti boots ASAP.
Catch ya on the next fashion wave! 🌊👢🌸
