Julia Fox Keeps It Real (and Hilariously Relatable) in Camper's New Fall/Winter Campaign

Sept. 5, 2023 in Fashion & Style by Charlotte Sinclair

Julia Fox / Camper’s new Fall/Winter campaign

Hey y'all, guess who's making everyday mishaps look high fashion? It's Julia Fox! Yep, our fave influencer-turned-Victoria’s-Secret-angel is showing us the flip side of glam in Camper’s new Fall/Winter campaign, and it's nothing short of iconic.

Directed by the fab Grant James-Thomas, this campaign is like a love letter to all of us who've ever tripped over our own feet or spilled coffee down our brand-new shirts. Except Julia Fox is making it look stylish—like, "bottle-to-the-head" chic.

Julia Fox / Camper’s new Fall/Winter campaign

So, the campaign involves scenes you'd usually want to forget: dropping groceries, falling flat on your face, and yes, even getting a bottle smashed over your head. But Julia rocks it with such finesse that you start thinking, "Hey, maybe fails can be fashion?" 🤔

Grant James-Thomas captures these moments with a tongue-in-cheek flair that makes you wanna go, "Yep, been there, done that, got the T-shirt—and in this case, the chic Camper shoes."

What’s super cool about this is how it plays with our ideas of what's "elegant" or "aspirational." It’s almost like saying, "Real life happens, even to the most fabulous among us. Might as well own it."

So, what's the verdict, fam? Are we in love with this upside-down take on high fashion or what? One thing's for sure: This campaign is making us eager for sweater weather and ready to turn any everyday blunder into a runway-worthy moment.

Keep it real, keep it chic. ✌️👠🍾

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