Dark Angels of Victoria's Secret: Doja Cat, Paloma Elsesser, and More Join Forces for the Brand's Rebranding
Sept. 7, 2023 in Models & Actresses Photos by Charlotte Sinclair
Victoria's Secret is embracing a bold new era with its rebranding, and this time, it's stepping away from the traditional concept of the "Angel" to introduce us to its "Dark Angels." These aren't your classic lingerie models; they're powerful voices and influencers in today's fashion and cultural landscape.
Doja Cat: The Ringmaster
Pop sensation Doja Cat is leading the troupe with her unique style and magnetic persona. Known for her versatility and flair, she perfectly embodies the fresh and diverse image that Victoria's Secret is striving for in this new chapter.
Julia Fox, Lourdes Leon, and Winnie Harlow
Joining Doja Cat are actress Julia Fox, Madonna's daughter Lourdes Leon, and international model Winnie Harlow. Each brings their unique energy and individuality to the table, adding new dimensions to the brand's evolving identity.
Emily Ratajkowski
Model and entrepreneur Emily Ratajkowski, famous for her own line of lingerie, joins the roster, further emphasizing the brand's commitment to empowering women in all walks of life.
The Face of the Rebrand: Paloma Elsesser
Perhaps the most crucial figure in this transition is model Paloma Elsesser, who has been the linchpin of the entire rebranding effort. Known for her body-positive activism and significant influence in the fashion industry, Paloma represents the quintessential modern woman that Victoria's Secret aims to resonate with.
Victoria's Secret seems committed to shedding its previous limitations and making a conscious effort to be more inclusive and aligned with the needs and aspirations of contemporary women. Gone are the days of a singular definition of beauty or allure; in its place is a diversified, powerful vision that speaks to the multifaceted nature of femininity today.
In light of these exciting changes, the newly introduced "Dark Angels" seem to symbolize more than just a marketing campaign; they represent a progressive, transformative step towards a more inclusive and empowering brand identity. With this kind of backing, the future of Victoria's Secret looks not just promising, but revolutionary.
