Dahyun, a member of the popular South Korean girl band Twice, has been appointed the new global ambassador for luxury fashion house Michael Kors. The move doesn't come as a surprise, given Dahyun's significant impact on the brand's popularity.
During the previous New York Fashion Week, thanks to Dahyun, Michael Kors became the most popular and viewed brand. Out of the 4 million likes, reactions, and comments that Michael Kors' show received, a staggering 1 million were directly attributed to the K-pop star. The brand is likely banking on Dahyun's international influence and the global popularity of K-pop to further enhance its visibility and reach.