Colorblocking Kings Benetton Unveil Fall-Winter Campaign Featuring a Symphony of Hues
Sept. 6, 2023 in Fashion & Style by Julian Everett
As the leaves begin to turn and the days grow shorter, Benetton—the undisputed kings of colorblocking—has unveiled their Fall-Winter collection campaign, offering a vibrant antidote to the looming grey skies of the colder months.
From the lens of renowned fashion photographer Giampaolo Sgura, the new campaign is a burst of color, texture, and style. Cardigans are not just cardigans in this collection; they're crafted in the hues of delicate turtlenecks and sweaters, amplifying the season's traditional color palette with a twist. The campaign flaunts an array of polos in every conceivable style, a nod to the brand's heritage while also pushing the envelope of what casual wear can be.
But the collection's pièce de résistance is its whimsical knitwear, described as "bunny-like" in texture, offering both tactile pleasure and visual delight. This particular textile choice symbolizes everything Benetton stands for: daring, unconventional, and above all, fun.
Giampaolo Sgura, a veteran in fashion photography, has captured the essence of Benetton's new line in an energetic series of photographs and videos. His use of dynamic angles, carefully composed color schemes, and natural light adds a fresh dimension to the collection. It's clear that this collaboration has resulted in one of the season's most awaited campaigns.
As the fashion world braces itself for the long, chilly months ahead, Benetton's new collection emerges as a reminder that winter fashion doesn't have to be dreary. In fact, with the right hues and fabrics, it can be just as lively and vibrant as a spring morning.
So, if you're in the mood to defy the season's conventional drabness, Benetton's Fall-Winter collection is your colorful sanctuary. Don't just weather the cold—do it in style.
