Viktor & Rolf's Surprise: A Sneaker Collection with Superga
July 12, 2023 in Fashion & Style by Julian Everett
Viktor & Rolf's recent teaser had a surprising twist – the high-fashion brand introduced a sneaker collection to mark its 30th anniversary. The Dutch label teamed up with the Italian footwear company Superga, known for its classic, versatile styles. This collaboration comes on the heels of Superga's recent partnership with Alaïa.
The sneaker collection includes three pairs: a candy-pink and a white pair adorned with satin bows, and a black pair embellished with handmade crystal floral appliqués.
This new launch from Viktor & Rolf harkens back to the 2017 collaboration of Puma and Fenty, a time when high fashion brands first began embracing the streetwear trend. Sneakers, once relegated to the gym or casual outings, are now a style statement on the runways of the most prestigious fashion houses. This unique marriage between Viktor & Rolf's high fashion aesthetics and Superga's classic design is an exciting twist in the ever-evolving world of fashion.
So, does this new release give you a wave of nostalgia for the era of Puma x Fenty? Share your thoughts!
