What happens when renowned designer Philippe Starck turns his attention to the world of sneakers? The result is a fascinating fusion of style, sustainability, and technology. Starck has collaborated with Baliston to create sneakers that are 100% recyclable, made from organic cotton, castor beans, and sugarcane. The design, while unassuming at first glance, is but the tip of the iceberg.
The true game-changer lies within: built-in sensors that measure the biomechanics of the wearer's foot. These sensors relay information to the wearer's smartphone, providing tailored recommendations on reducing fatigue, alleviating back pain, and promoting personal growth.
The shoes are also sold via a subscription model - for $250 a year, customers are provided with a new pair of sneakers as soon as the old pair indicates wear and tear. For $150, customers are given the option to consider whether they want to continue with this service or return to their beloved Yeezys. This exciting new venture encapsulates the evolving landscape of sustainable and smart fashion, further blurring the boundaries between technology and style.