Brand Collaborations Shine at the Paris Olympics
July 26, 2024 in Fashion & Style by Julian Everett
As the Paris Olympics kick off today, brand collaborations are taking center stage.
🥇 The medals, inspired by architectural elements of the Eiffel Tower, were crafted by the luxury jeweler Chaumet, each containing 18 grams of original metal. These prestigious awards will be presented on trays adorned with Louis Vuitton monograms.
🥈 The American team boasts the most integrations, with Ralph Lauren as the primary partner, Swarovski supporting the gymnasts, and Kith outfitting the basketball players.
🥇 The French delegation is dressed by Berluti, with Kenzo collaborating with the judokas, showcasing absolute magnificence.
🥇 The Haitian team stands out with uniforms designed by Stella Jean, truly reflecting the designers' dedication and effort.
🥉 Other notable partnerships include Uniqlo with the Swedish team, Lululemon with the Canadians, and Giorgio Armani, as always, with the Italians.
These collaborations highlight the blend of sports and fashion, adding a unique flair to the games.
