Jonny Johansson, Acne Studios' creative director, embarked on a transformative Grand Tour, which inspired the Spring 2024 menswear collection. Johansson's journey to Venice last October wasn't just for the art, architecture, and Thomas Mann vibes; he aimed to examine the psychology behind changing one's attire when traveling, dressing differently to portray a different alter ego.
This introspection fueled Johansson's already eclectic design approach, taking it to new levels. The collection centered around his obsession with denim, a fabric that beautifully captures the essence of wear, experience, and movement. He used raw, undyed denim to create jeans that bore a collaged patchwork of his own vintage pieces, resulting in a sort of meta-vintage mix. These jeans were paired nicely with a similarly collaged soft pink and black check button-up shirt. A jacquard weave monogram on pale denim acted as a branded, worn postcard.
A standout feature of this Acne Studios collection was the collaboration with Swedish ceramic artist Per B. Sundberg. The collection showcased Mars Attacks!-reminiscent death's head curios, and striking prints of charming animals and distorted, ghostly figures on garments with a glassy finish, as if the images were encased in glass. Johansson credited his visit to Murano's famed glass blowers as the inspiration behind these pieces.
The collection also featured pink, grungy velour pants (definitely not Barbiecore), studded garment dyed dungarees, swimwear with provocative messaging, leather wrap skirts, footprint-print knits, and the house soccer shirt. A deep purple, flared-collar, shirred-waist doublet added a touch of New Romanticism and was Johansson's nod to local dressing. The Acne Studios Spring 2024 menswear collection offered an enjoyable journey through its vibrant and eclectic design landscape.