Massimo Osti’s Iconic Archive Moves from Bologna to China, Unveiled in Hangzhou
Nov. 19, 2024 in Fashion & Style by Charlotte Sinclair
Massimo Osti, the visionary founder behind renowned fashion brands Stone Island and C.P. Company, has left an indelible mark on the world of design and military-inspired apparel. Enthusiasts of these iconic brands are likely familiar with Osti’s original archive, nestled in Bologna, Italy, where the founder lived and worked. Traditionally, access to this treasure trove has been limited, with small groups granted entry only a few times a year, offering a rare glimpse into Osti’s creative genius, including the ability to touch and examine the intricate details of his designs and his impressive collection of military garments, including Soviet-era pieces.
However, a significant shift has occurred. In the 1990s, Massimo Osti decided to sell his vast collection, aiming to embark on a new creative journey. This collection, comprising tens of thousands of items, was acquired by a Chinese collector, who is also the founder of the Nautica brand. For two decades, the archive remained out of the public eye, its whereabouts unknown to fans and historians alike.
Recently, parts of Osti’s legendary collection have resurfaced, now prominently displayed in the Chinese state-design museum in Hangzhou. This revelation has thrilled fashion aficionados and design enthusiasts, providing a new destination for those eager to explore Osti’s legacy. If your travels bring you near Hangzhou, be sure to include a visit to this remarkable exhibition, where the genius of Massimo Osti continues to inspire and influence the world of fashion and design.
