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Missoni Brings Its Signature Style to Sardinian Shores

July 15, 2023 in Travel & Destinations by Charlotte Sinclair

Missoni, a well-renowned fashion house known for its unique knitwear, has taken the trend of branded summer to the next level. The brand has unveiled its own azure beach, located on the sandy shores of Cala Petra Ruja in Sardinia. This stylish seaside spot, the color of which reflects Missoni's iconic beach umbrellas and sun loungers, is a collaborative venture with local beach club and restaurant, Nikki Beach Costa Smeralda.