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Debut of Zomer: A Fusion of Fashion and Storytelling Captivates the Industry

Sept. 5, 2023 in Fashion & Style by Julian Everett

Fashion shows are usually the medium to display a designer's new collection, but for the brand Zomer, founded by designer Daniyal Aituganov and Dazed fashion director Imrah Asha, the intrigue started well before the runway lights come on. Their debut show is scheduled for the upcoming Paris Fashion Week, and anticipation is already high, thanks to their masterful storytelling campaign.