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Barbie Comes to Life at Selfridges: A Pink-tastic Collaboration

July 15, 2023 in Design & Décor by Charlotte Sinclair

In a bold move sure to delight fans of all ages, London's famed Selfridges store has partnered with Mattel, the creators of the iconic Barbie doll, to bring a piece of toy history to life. Transforming its display windows into life-sized Barbie doll boxes, Selfridges has created an immersive retail experience that transports shoppers straight into Barbie's world.